A call to action is a term used in marketing to promote an immediate engagament or to prompt an instant purchase/sale.
It is all good driving traffic to your newly designed website, but if you don't tell your visitors what you want them to do, you are not going to get the desired results. This is where a CTA steps in, it tells the visitor exactly what YOU want them to do. It is a great idea to include them across your website, but it's paramount placement is above the fold. This ensures it's among the foremost elements encountered by potential clients or customers upon landing. A call to action should turn your website's traffic into leads however, this will only happen if done correctly.
Make sure you are placing your CTA in relevant places, don't just chuck them anywhere and everywhere. Think about where they would work best. It is very important to place one above the fold so it is one of the first things people see when they enter your site. You can also place them within the main content. Another great thing to do is to break up large bodies of text with a call to action, after each paragraph or chunk of text add a "find out more info on..." or a "get in touch" button. This enables prompt communication with intrigued readers, through calls or emails.
You need to make the CTA stand out otherwise people won't notice it and then it isn't doing its job properly. Make it BIGGER and bolder than other elements on the page. 
Employ a color contrasting the background, or amplify the text size, something to catch the visitors eye, without overwhelming visitors as this can have the opposite effect.
Don't overcomplicate it, just make it clear exactly what you would like them to do. Use short, sharp, snappy sentences that they can quickly read and know what to do straight away. For example, use "Contact Us" instead of "For more information about this product contact us"
Make it look clickable. Why not turn it into a button? Humans possess an innate penchant for button-pressing. Hence, converting your CTA into an engaging button format can amplify user interaction.
Test different placements, colours and fonts of your CTAs, also try experimenting with the language used. See what combinations you come up with and see what works best for you and your website.
As well as testing the colours and style of the CTA, validate CTA functionality post-website launch. You do not want to go live with flawed or non-functional CTA buttons, this will affect your visitor engagement.
When it comes to creating/writing your CTA there are a couple of things that will make it work such as starting the text off with a verb, an action word, like 'read' 'call' or 'download'. You also want to create a bit of urgency with your CTA's by using words such as 'today' 'now' or 'for the next 24 hours' these will push people towards the desired action.
Some examples of CTAs and where to use them;
'Free Download' Everyone LOVES a freebie!! Create an eBook, checklist, template, or another utility and offer it as a free download. This will get people to take action, especially if it says 'FREE'.
'Read On/ Read More' Utilize the straightforward phrase 'Read On' or 'Read More' to send visitors towards your blog post.
'Get started today' This CTA infuses urgency, leveraging 'Today' to impel action. You're instructing viewers precisely when to start.
'Subscribe' Ideal for enlisting subscribers to your email list, the 'Subscribe' CTA underpins newsletter distribution.
Remember, a good call to action lies in driving action, THIS IS WHAT YOU WANT.
In the world of digital marketing, the Call to Action (CTA) emerges as an indispensable tool for steering user engagement. While channeling traffic to your newly designed website is great, guiding visitors towards desired actions demands precision. A well-executed CTA acts as a beacon, directing users to precisely what you want them to do. Placing CTAs strategically and distinctively, along with crafting clear and compelling messaging, forms the bedrock of effective CTAs. Remember, the power of testing various approaches cannot be overstated. Elevate your website's impact by embracing these CTA strategies today.
Ready to transform your website's effectiveness? Let's implement these CTA strategies and witness enhanced user engagement and conversion rates. Try it out now and witness the difference!
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