Branding | Packaging Design | Planet Java

Client: Java Caffè
Project: Branding, Packaging and Label Design

Challenge: Java Caffè needed a complete branding and packaging solution that would encapsulate the essence of their new line of hand-roasted, high-quality coffee beans. The goal was to craft a fresh, inviting identity that reflects the warmth and homeliness of their product.

Solution: We developed a bold typographic logo with a striking shadow effect, giving Java Caffè a distinctive and impactful visual identity. The packaging design features playful, coffee-themed illustrations on the side panels, adding a unique touch that ties in with the brand’s character. To differentiate the various coffee blends, we created a series of vibrant labels, each with its own colour palette and blend-specific design elements.

Implementation:

Brand Creation: We crafted a modern, clean logo that stands out on the shelf – while allowing individual blend colours to complement the main brand identity.
Packaging Design: The coffee bags feature a vertical text logo and coffee-infused illustrations on the side panels, creating a striking and unique appearance. The design accommodates a variety of front-facing labels for different blends.
Label Design: A set of colourful labels was developed, each including 'coffee-cup' strength icons to visually distinguish the blends and communicate the product’s characteristics at a glance.
Promotional Imagery: We produced a series of vibrant product images and promotional banners for use on the website and social media, all set against illustrated backgrounds. The campaign is tied together with the tagline, "Wake up and smell the Java!"

Outcome: The result is a visually stunning and cohesive packaging and promotional suite that breathes new life into the Java Caffè brand, making it stand out with a fresh, colorful, and appealing look.