...it helps people recognise and identify your organisation. Branding is more than just a logo, name, or strap-line. It is all about the visual identity, communications, packaging design, colour schemes, the customer experience and much more. A brand is a bit like a personality, everyone's personality is different.
Where there is branding there is trust. If you have two websites, one is extremely disorganised, untidy, has no logo and nothing goes together the other has a logo, a noticeable colour scheme, is neat and tidy which one would you reach out to? Having a strong brand brings trust and makes your business feel more legitimate. Customers will connect with you emotionally if you have a brand, it will create brand loyalty which will make the customers keep coming back, this will generate word of mouth, which will bring even more new customers. People love to share their experiences which leads to new customers. If your branding and website is great and works, this will be spread by word of mouth.
Having a strong brand will provide your business with value. Think about the brands that you purchase from (Coca-Cola, Wrangler, Apple, Ford, Chick-Fil-A, QuikTrip)… are these companies worth their equipment, their products, their warehouses, or factories? No, these companies are worth much more than their physical assets…their brand has created a value that far exceeds their physical value.
Branding is way more than just the logo. It is about everything from customer experience to the brand promises. It is what sets you apart from the rest, it is what makes your business unique. Branding makes a memorable impression on customers allowing them to know what to expect from your company.