15 May 2020
Helping you get your business through the Covid-19 crisis.
Over the past 2 months our lives, businesses and the economy has greatly changed. A lot of businesses have had to close their doors or completely change their way of working. It has been difficult for us all to adapt to this new way of life, mentally and physically.
So how can you keep your customers informed?
It is really important you keep any new and existing customers up to date with how your business is currently working, whether you are temporarily closed, changed your operating hours, have a different method of contact or even changed your products and services to suit the current situation.
Ensure these updates are made across all online channels including:
- Social Media Channels - Facebook, Instagram, Twitter etc
- Google My Business
- Other prominent directories such as Yell, Yelp etc
Adapting your business to the situation for your customers
Ultimately we are all trying to find ways to adapt and keep our businesses going throughout this crisis. Customers needs and wants are very different to a couple of months ago, so you need to assess how you can change the way you offer your products/services to suit the current needs of your potential customers. Many have shifted too promoting their products/services online, or via a different format. Examples are:
- Retailers are now promoting and selling their products online, offering click and collect or even delivering locally within their communities.
- Restaurants offering a takeaway service, some even using online ordering.
- Gyms, personal trainers, dance teachers etc - have started providing virtual sessions for clients via applications like Zoom.
- Teachers and creatives using YouTube, Facebook and Instagram to stream live classes and provide informative content for people to engage in learning.
There is a wealth of online resources available to help you continue to promote, engage and convert sales during these times to try and keep your business profitable and your customers happy. Even your existing website can be adapted and add bolt on applications too. Rather than starting from scratch or having another method customers can use. Therefore keeping it workable for the future as well as the present.
Lets not forget about staying connected with your employees!
You may already be working remotely but maybe things are not working as well as they could. The one thing that is positive about this situation is the amount of digital tools available to use online (most of them free) to aid this process. We as a business have used many of these tools within our industry before but when working all together in the same office they just didn’t have the same impact. However now that we are all remote working from home we needed to resurrect them again.
So what resources are available…
My next blog post is going to look into some of the options available and how these can be used in various industries. I hope this has given you some ideas and provoked thoughts about ways you can adapt and keep others informed during this unprecedented situation we are currently in.
Filed Under: Marketing